Key Account Management Training Course - United Kingdom

Who should attend this Key Account Management Training Course?

This Key Account Management Training Course is designed to equip delegates with the skills and knowledge necessary to effectively manage and nurture key accounts within a business. This Sales Course is especially beneficial for the following professionals:

• Key Account Managers
• Business Development Managers
• Customer Relationship Managers
• Sales Executives
• Sales Managers
• Account Directors
• Consultants and Advisors

Prerequisites of this Key Account Management Training Course

There are no formal prerequisites for this Key Account Management Training Course. However, a basic understanding of sales, account management, customer needs, and communication skills would be beneficial for the delegates.  

Key Account Management Training Course Overview

Key Accounts refer to a strategic approach in business where organisations identify and prioritise specific customers or clients who have the potential to contribute significantly to their revenue and long-term growth. Key Accounts enable delegates to drive growth, foster long-lasting customer relationships, and contribute significantly to their organisation's success through effective Key Accounts Management.

This course delves into the nuances of relationship-building and strategic account management, which helps delegates learn to identify, nurture, and grow key client accounts. It equips delegates with the skills needed to tailor offerings to specific client needs, optimise communication, and foster long-term client satisfaction. Understanding the intricacies of account development helps in building lasting partnerships, maximising revenue, and securing a stable client base.

The Knowledge Academy’s 1-day Key Accounts Training Course aims to educate delegates on how to select the correct accounts to invest their resources in, in order to turn around the largest profit for their organisation. This Sales Course focusses on developing optimal strategies for obtaining more business from existing clients and developing customer value and differentiation.

Course Objectives:

• To define what a Key Account is and why they are important
• To identify your Key Accounts
• To develop a strategy for developing your Key Accounts
• To build relationships with Key Account decision-makers
• To manage Key Account relationships effectively
• To grow your revenue from Key Accounts

Upon completing this Key Account Management Course, delegates will acquire advanced skills in building and maintaining strategic client relationships. This training not only enhances their ability to identify and capitalise on key business opportunities but also equips them with the tools to effectively manage and grow key accounts, fostering long-term success in their roles.

What’s included in this Key Accounts Management Training Course?

• World-Class Training Sessions from Experienced Instructors
• Key Account Management Training Course Certificate
• Digital Delegate Pack